Swoon Iconography.

Swoon hired me to come in and design a set of seventeen icons for their new product. I was given a list of attributes for their zero sugar simple syrup and was asked to create an icon for each attribute in order to highlight the product’s health benefits.

My icons needed to fit the style requirements of the brand and yet be unique enough that they could stand on their own. They are adaptable enough to work on anything from the website to the packaging.